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So let’s say I had an SEO consulting firm with locations in several cities across the U.S., I would design an architecture that would allow for location-specific information to feed upwards through my directories.

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Since we were of the mind to test everything and let the performance metrics dictate where to allocate resources, we had to get creative with query combinations.

Before we dive in, allow me to clarify a few things: The purpose of this post is to walk you through precisely how my team and I reached this milestone, the approach we took, and show how technical SEO combined with content strategy can deliver serious results.

After only 9 months we were 3 months ahead of schedule to pass 100,000 visitors with no signs of slowing down.

I watched (obsessively) which phrases and topics generated the most traffic.

As soon as a topic began to grow legs, we would focus additional keyword research on finding concepts and phrases that were both complimentary and contextually relevant.We first went through all of our target search verticals, as dictated by our chosen go-to-market categories, which I think was roughly 19 to start.



For this investigation, I walked down the so-called “Maid Street” in this town, which is often used as the shooting site for foreign news programs.… continue reading »


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