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They would become known as the Inter-City Beauties.Each individual winner’s prize would be an all expense paid trip to Atlantic City’s Second Annual Fall Frolic as an honored guest.The event had become so big, results of the prize-winners were later aired nationwide via radio.Although never before seen as a problem, concern arose over the fact that a leading contender for the “Miss” America title was a married woman.Established in 1921 by local Atlantic City businessmen as a way to extend the summer season, The Miss America Organization has since grown to become one of the most recognizable household names in America.
In order to build hype, the women were later put in the running for the Golden Mermaid trophy given to “The Most Beautiful Bathing Girl in America.” Margaret Gorman swept both events.They competed against the winners of “professional” and “amateur” ranks, representing over two hundred women, for the elusive Golden Mermaid.Riding on a wave of popularity from the previous day, Margaret Gorman won this event, too.She would also win a trophy for her appeance in the Boardwalk Parade noting her popularity with the crowds of parade-goers.
The next day, based on the popularity of the visiting Inter-City Beauties, they were also entered into the Bather’s Revue.
At a newspaper circulation manager’s meeting in Philadelphia, nine East Coast newspapers decided to hold photographic “popularity contests” from among their readerships to increase their circulations.